How to Launch Digital Products with Zero Followers

Launching a digital product without an audience can seem intimidating. I would know; I launched without an audience. But, I realize that you don’t need an audience to start. Instead, you should have a strategy in place to attract your audience. 

There are a ton of creators who launch profitable digital products. Here are a few tips on how you can make that happen.

1.   Start With a Problem, Not a Product

Start with a pain point people struggle with and try to solve it. I highly recommend you check out my digital product, 90-Day Digital Gameplay Roadmap. It’s a 90-day checklist with tips on how to start, sell, and market your digital product.

A few digital products you may consider creating are:

·       Templates

·       Mini-courses

·       Guides

All you need is a bit of research to get started.

2.   Validate Your Idea Without an Audience

Validate your idea by using platforms where people post questions. 

·       Reddit

·       Facebook groups

·       Amazon reviews

·       Niche forums

Take note of what people want solved. You could even create an account on the platform of your choosing and send a message to people in your niche. Ask: What’s the hardest thing for you?

3.   Build a Minimum Viable Digital Product (MVDP)

You don’t need to spend months creating your digital products. 

For example, you can create a minimum viable digital product that is a:

·       Spreadsheet

·       5-to-10-page guide

·       A five-video mini-course

4.   Use Other People’s Audiences (OPA)

Using other people’s audiences can get people to become your audience. 

Check out:

·       Podcast interviews

·       YouTube collabs

·       Guest posts

·       Reddit

·       Facebook groups

·       Quora

5.   Create Content That Attracts Buyers, Not Followers

The goal is to get buyers. Hone in on problem-solving content. 

Here are a few content ideas that convert followers:

·       Step-by-step tutorials

·       Before/after transformations

·       Screenshots of your process

·       Case studies

·       Quick wins

Give people value.

6.   Build a Simple Sales Funnel (Don’t Overthink It)

Figure out what works best for you. An example of how a funnel would be set up is

·       Create valuable content.

·       Build a lead magnet

·       Set up an email sequence

·       Digital product

An email list is your true audience that you can connect with that doesn’t require social accounts.

7. Launch Small, Learn Fast, Improve Quickly

The first time you launch is a test. It allows you to see what works.

Focus on:

·       Getting your first few buyers

·       Ask them what they liked.

·       Ask them what they wish your digital product included.

·       Update

·       Relaunch

8.   Turn Buyers into Your First True Audience

If someone buys from you once, they may very well buy from you again.

The key is to communicate with your audience. Build your community.

Final Thoughts

Launching with no followers is a clean slate to do what you want. You are building from the ground up. 

Those creators you see with lots of followers all started with no one. 

The key to start.

Make things happen. Don’t wait for validation to begin. Believe in yourself.