Turn Your Existing Job Into a Profitable Course

You don’t have to be an expert, an influencer, or have an academic background to build a successful course.

If you have a job, you can use those skills to do something people are willing to pay for.

Package what you know.

Why Your Job Is More Valuable Than You Think

When you are in the job, you develop knowledge of systems. Sometimes, what can feel easy to you may be difficult for someone else. 

Depending on how long you’ve been in the field, you’ve done the following:

• Created workflows that simplify things and save you time.
• You know what matters.
• You solve problems the other colleagues struggle with from time to time.

People pay for clarity.

Step 1: Identify What You Can Teach

Knowing the subject you plan to teach is crucial. Here’s what you want to ask yourself:

• What do most people struggle with about my area of expertise?
• What did I struggle with when I first started out?
• What common questions are asked during the day?
• What is your sweet spot in this role?

By asking yourself this, you have an idea of what skills are needed for this role.

Examples:

An insurance agent “How to get sales as an insurance agent without overwhelming yourself”

A retail worker: “How to assist a customer that lands a sale without being pushy.”

The more specific you are, the better.

Step 2: Define a Clear Outcome

At the end of taking any course people want results.

What should people expect after taking a course? Make sure it is measurable, practical, and achievable.

Ask yourself:

“What can someone gain from taking the course that they didn’t know?”

Step 3: Turn Your Knowledge Into a Simple Framework

Give step-by-step directions. 

What do you do naturally? Apply your routine in steps that lead to results.

Build your system.

Make it beginner-friendly, and then you can create an intermediate or advanced course later.

Step 4: Validate Before You Build

Validate then create.

I highly recommend you check out my 90-day digital gameplay roadmap.

There you will receive a 90-day actionable plan.

Also, tips on how to validate your idea.

Step 5: Create a Simple First Version

Don’t overcomplicate your course. 

Start with:

• A PowerPoint
• A PDF or checklist
• Screen recordings

Step 6: Position It for the Right Audience

Know your audience. 

Is your audience someone that is

• A beginner
• Switching careers
• Stuck at a certain level in the field
• People who want to freelance

Be specific in who the course is for.

Step 7: Use Your Existing Environment to Sell

Leverage the connections you already have:

• LinkedIn connections
• Coworkers
• Personal network
• Industry groups

The goal is to generate sales and establish credibility.

Common Mistakes to Avoid

1. Wait until you feel ready.

Start even when you are scared.

2. Overdoing it

Focus on what you want the course to be about.

3. Complicating your content

Keep it simple.

4. Not taking note of the feedback received

Listen to your audience.

The Bigger Picture

Turning your job into a course isn’t just about extra income. It’s about:

• Building authority in your field
• Creating leverage from your experience
• Opening new opportunities (consulting, coaching, promotions)

You’re no longer just doing the work—you’re teaching it.

Final Thought

Building a course allows you to expand your audience and build leverage and authority. As you teach your topic of choice, you learn skills of your own and help others as well.

Just start.